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  • Why Mobile Phone Advertising is Effective – by
    By Bluetooth Advertising on August 14th, 2009 | No Comments Comments

    Consumers have become more difficult to reach and are more on the go then ever. In addition, the technology of Tivo, Ipod, and Satellite Radio etc. makes targeting consumers more difficult. Advertisers constantly seek new ways to target these consumers. The best way to contact today’s active consumer is via the mobile phone. The average consumer will not leave his or her home without a mobile phone in hand. It has become the ultimate portable medium and the best way to reach the majority of consumers worldwide. There are 250 million mobile phones in America with a population of 300 million people. There are 3 billion mobile phones world wide, with a population of 6 billion people. Mobile phone sales continue to increase exponentially worldwide.

    Out-of-home media is a $5.5 billion dollar industry.* There are 23 million local businesses who are looking for a cost-effective way to drive more customers through their doors Drive sales by offering digital delivery of coupons and promotional material. :: Encourage repeat visits so users can acquire new or updated content. :: Increase loyalty through redemption opportunities and loyalty programs. :: Extend the brand beyond the retail location. :: Lower the dependence on expensive paper-based marketing material.:: Enhanced retail experience. :: Enhanced level of personalization. :: Consumers can store content on these devices for later viewing. :: Consumers can receive exclusive content distributed only at select locations. :: Consumers can help with viral marketing process by transferring the acquired content to other mobile devices with ease. Imagine how a few Bluetooth marketing means customers gain access to vital information about products and services on-demand. Plus, this Bluetooth-enabled technology allows retailers and service operators to encourage viral marketing.

    Using Bluetooth’s wireless technology, this remarkable contextual marketing system can be easily deployed to a wide variety of locations, including (but not limited to):

    :: Airports :: Apartment Buildings Near Busy Streets :: Auto Sales :: Banks :: Billboards :: Bus Shelter Posters :: Church Campuses :: Concerts :: Hospitals :: Hotels and Resorts :: Kiosks :: Large Shopping Malls :: Medical Plazas :: Nightclubs and Bars :: Outdoor Billboards :: Public Spaces :: Restaurants :: Retail Locations :: Sports Arenas :: Subway Station Posters :: Technical Schools :: Theatres (opera, shows, etc.) :: Tradeshows :: University and College Campuses

    You are free to use this article for reproduction as long as you do not change the URL. For more info on this subject visit: http://www.vipmobiletext.com

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  • Blue2 – Bluetooth Message Broadcaster Proximity Marketing
    By Bluetooth Advertising on June 12th, 2009 | No Comments Comments

    IDSCANs Blue2 is an amazing Bluetooth marketing tool, which allows you to communicate to users via Bluetooth enabled mobile phones.
    When a customer comes within the 800 foot range of Blue2 and has their mobile phone set to discoverable. Blue2 recognizes the handset and then sends information to the handset over Bluetooth.

    Take your 21st century digital message to your customers, either by adding Blue2 to your laptop and taking the system to high volume areas, broadcasting from your desktop PC into the street or partnering with sites that enjoy high foot traffic and broadcasting from their venue offering a passive 24 hour advertising medium, with no extra running or labor costs.
    You only pay a one time low price for Blue2 then all your marketing is free
    Your messages which can be created within Blue2 and can contain text, Jpeg flyers, animation or engaging movies, audio samples and fun games.

    IDSCANs Blue2 Bluetooth Broadcasting technology will only reach your customer once during a session and only with the permission of your customer. This means that your customer can accept or disregard the broadcast and be assured that they will not receive another. Once accepted your message will be stored giving it extra longevity or be passed on by the customer opening you to the exciting world of viral marketing.

    IDSCANs Blue2 management suite will enable you to manage multiple campaigns, set time parameters and frequencies, campaign previews, campaign statistics and a live status monitor which will tell you how many phones are Bluetooth enabled and how many times your message was delivered.

    IDEAL FOR:
    Nightclubs
    Bars
    Promoters
    Concerts
    Radio Stations
    Theaters
    Cinemas
    Real Estate Agents
    Hair Dressers
    Restaurants
    Retail Stores
    Car Dealerships

    Visit merchant

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  • Bluetooth Marketing allows you to send adverts for FREE to mobile phones.

    Click Here to find out more and see how your business can benefit from FREE advertising.